What is PVD Coating?
PVD stands for Physical Vapour Deposition — the same advanced technology used in aerospace, medical, and precision engineering, now applied to your jewelry.
Unlike traditional gold plating — where a thin layer of gold is electrochemically deposited onto a surface — PVD coating bonds precious metal ions directly to the base metal at a molecular level inside a vacuum chamber.
The result is a coating that is up to 10 times harder and more durable than standard gold plating. It does not peel, flake, fade, or tarnish.
Precision Base Metal
High-quality stainless steel forms the core — durable, hypoallergenic, and perfectly smooth for optimal coating adhesion.
Vacuum Chamber Bonding
Gold ions are vaporised inside a vacuum chamber and deposited at a molecular level onto the surface — creating an inseparable, permanent bond.
10x Harder-Grade Finish
The result is a finish up to 10x harder than standard gold plating — resistant to water, sweat, chemicals, and daily wear.
Water-Resistant
Shower, swim, and sweat without worry. PVD coating is fully resistant to water and moisture. Wear your jewelry to the gym, the pool, and everywhere in between.
Hypoallergenic
Our stainless steel base and nickel-free PVD coating make our jewelry completely safe for sensitive skin. No more green marks or irritation.
Tarnishes Free
Unlike gold-plated jewelry that fades within months, PVD coating is chemically bonded and maintains its colour and shine for years of daily wear.
10x More Durable
The molecular bonding process creates a finish that is dramatically harder and more scratch-resistant than traditional electroplating or gold fill.
| PVD Coating (ME Jewelry) | Traditional Gold Plating | |
|---|---|---|
| Tarnish resistant | ✓ Yes | ✗ Fades over time |
| Water resistant | ✓ Fully | ✗ Avoid water |
| Hypoallergenic | ✓ Nickel-free | ✗ May contain nickel |
| Durability | ✓ Years of daily wear | ✗ Wears off quickly |
| Scratch resistant | ✓ 10x harder | ✗ Scratches easily |
| Safe for all skin types | ✓ Yes | ✗ Can cause reactions |
Experience the Difference
Every ME Jewelry piece uses PVD coating for beauty that genuinely stands the test of time.
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